Google offers tagging support appointments for advertisers
Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to analyze and fix traffic drops: A 7-step framework
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google Search launches Ask for me
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
How to use SEO to enhance your visibility within a specific geographic area
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.
Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
How marketing leaders are adjusting Google, AI search strategies
YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.
Is Google testing Gemini 2.0 powered AI Overviews?
We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
Exact match keywords in Google Ads: Everything you need to know
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Your guide to SEO forecasting with Google Sheets
Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.
Title tags and SEO: Everything you need to know in 2025
Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Google testing new-look search results in EU
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.
Google sending manual actions for site reputation abuse in Germany
This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.
The Ultimate List of SEO Conferences
At last, a calendar sorted by date for the SEO industry to track conferences.
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
Top Google Ads recommendations you should always ignore, use, or evaluate
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.
Yahoo testing new AI Search features
Yahoo Search is testing AI Chat features and AI generated answers within the search results.
Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Meta launches ads on Threads
Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
SEO today and beyond: 8 ways to balance what works now with what’s to come
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
5 key PPC areas to prioritize in 2025
Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
Google Analytics 4 rolls out cross-property report copying
Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Google updates search quality raters guidelines with a focus on spam
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
Brave Search Rerank lets you boost or remove sites from search results
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.